Direct Marketing Observations

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Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s being familiar with an avatar, a name, a nickname, and a location. It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. The whole process occurred via Twitter and phone conversations. A phone conversation?

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When Does Social Media Really Work?

Direct Marketing Observations

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.