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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets.

Brands 117
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. You may find them listening more than talking when it comes to social media. They often let you see the people behind the avatars as they know they are their own best ambassador. Talk like humans.

Brands 167
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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I led national conference panels on social media marketing. I questioned my motives and passions. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb.

Meeting 168
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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. If you will freak out when you see this on your Intranet, you're probably not ready for a social intranet. Freedom to experiment means freedom to experiment with anything.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. It: automated of 67% of customer service chats, answered frequently asked questions. The 12 best chatbot examples of 2022.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? The days of throwing social content spaghetti at the virtual walls and hoping it sticks are over and done.

eBook 78