Direct Marketing Observations

article thumbnail

When Does Social Media Really Work?

Direct Marketing Observations

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

article thumbnail

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Social allows us to connect.