What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]
Pam Moore
SEPTEMBER 3, 2020
Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Many marketers think buyer personas are complicated or that taking the time to create them will slow them down.
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