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February’s Featured Resource: Amplify.com

Harp Interactive

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. A Unique Social Community. Amplify is also a social media platform.

Resources 282
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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141
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What Is The Metaverse (and Why Should You Care)?

Hootsuite

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. It’s social media, the internet, video games, and online shopping all rolled into one. We’ve seen it take form in everything from video games to social media.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. The more we can help others and keep the people in social media the more we will all achieve.

Metrics 96
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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. The Resources Mashup. 8 ways for businesses to use social media. Location based marketing resources and tools.

Mashup 118
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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Strategy 167
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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!