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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Films like Tron and Ready Player One have long envisioned digital worlds that hold just as much weight as real ones. What is the metaverse?

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. Many artists sell digital paintings and illustrations on NFT markets. Or, just more information about it. million USD.

Marketing 118
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Brands 117
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Illuvium and the Metaverse #Australia

Laurel Papworth

Kieran Warwick and brothers create Illiuvium with Illuvials battle pets, Illuvitars avatars and virtual worlds in the Metaverse. The stock market is a game. 120 million of virtual real estate (Australian) [link]. Transcript of Lecture on Illuvium and the Metaverse – Australian Case Study in Web3. [00:00:00.160]

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!