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Weekend Project: Research Your Existing Audience

ProBlogger

MAY 5, 2012

If you already have a list, I still recommend you employ those strategies, but there’s more you can do. I’m all about automation, especially when it comes to my email list. Here’s how it works: Every time someone joins my list, I take the time to send them an email. Putting it all together: creating your customer avatar.

Project

Project Research Avatar Survey

Weekend Project: Research the Audience You Want … but Don’t Have

ProBlogger

MAY 4, 2012

The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. What if I don’t have a list of people to survey? And the list goes on and on. Have you heard of Quantcast ?

Quantcast

Quantcast Project Research Survey

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