Social Media Marketing
MARCH 7, 2018
The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.
Direct Marketing Observations
MAY 22, 2012
Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. It can really connect people in infinite ways.
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Socialized
MAY 19, 2010
Note: It was pointed out to me after I published this that the Wall Street Journal piece was written not by Walt Mossberg, but by Katherine Boehret, and edited by Mossberg. It appeared in a section of the Wall Street Journal online edition titled “The Mossberg Solution,&# and Ms.
Convince & Convert
APRIL 13, 2013
A recent Wall Street Journal article about the chain’s customer service issue s noted that perhaps complaints are up because customers have more ways to complain: The reason behind the rise in customer complaints is unclear, but some franchisees say it could be partly because customers now have more ways to supply feedback.
Convince & Convert
DECEMBER 26, 2013
Image via Wall Street Journal blog. Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. Is This a Feature or a Freak-Out? I know that there are people I am acquainted with in almost every city, but I forget who lives where.
Social Media Strategery
JANUARY 5, 2012
"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." So embrace the LOLCats, the fantasy football threads, the lunch discussions, and the custom avatars – at least your employees will be creating and sharing something with someone else. It doesn't work like that.
Twist Image
JULY 22, 2016
Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). journalism. advertising. augmented reality. b2b marketing. business blog. conversation.
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