Laurel Papworth

JUNE 16, 2010

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet.

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Badge Sharepoint Social Media Foursquare 108

Convince & Convert

DECEMBER 26, 2013

Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. Interestingly, this would put Twitter squarely on the turf of Foursquare, as pointed out by Brent Carnduff on Business 2 Community. Or maybe I’m just a bad friend.

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Twitter Avatar Foursquare Journal 142

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Social media Donations it works for Wikipedia.

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Twitter API Badge SMS 99

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. So, you have two options.

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Social Media Strategy Energy Consultant 146

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

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Facebook Virtual World Foursquare Banking 105