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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

As time went on, and I started working in the social media industry, I was faced with a conundrum. Berget , and also by Social Media, Esq.™. People engage with you more when you have your face as your avatar rather than an arbitrary picture or logo. Image: OperationPaperStorm via Flickr, CC 2.0.

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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I led national conference panels on social media marketing. I questioned my motives and passions. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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How Are You?

Waxing UnLyrical

all those years ago, one of the things that struck me was how people would ask the question, “How are you?” But the questioner usually didn’t wait for an answer. And if I was asked the question, I’d answer honestly. Image: nonrev via Flickr, CC 2.0. When I first moved to the U.S. So: how are you?

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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. Yet how much do we really know about the people behind the avatars? Image: digitalbob8 via Flickr, CC 2.0. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.