update avatar, bio, links, email, customisation, etc). Widgets (number of new widgets users / embedded widgets). If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement thing we’re trying to achieve?  According to a post at eConsultancy.org you want people to. Alerts. MORE >>

you should aim to create an account solely defining your interests; that way the su engine will load content submitted by people who share those interests; if you subscribe to such people, who share your interests, and thumb up their content early, they will see your profile’s avatar on the stumbleupon review page and possibly subscribe to you; if they subscribe to you they will see the content you discover when they visit their stumbleupon homepage. Home What the F ? Cloud Living Say "Hi!" Twice. Leverage Facebook advertising to gauge the audience opportunity. exactly! Chapeau! MORE >>

According to Goffman, the lecture belongs to "that broad class of situational enterprises wherein a difference clearly occurs between game and spectacle, that is, between the business at hand and the custard of interaction in which the business is embedded" [ Goffman 1981 , 167]. 21 This experiment reinforced our assumption that the successful implementation of communication channels should always be embedded in the physical organization of space. Is it possible to pay attention when sending a text message or surfing the web? Distraction and attention go hand-in-hand. 2008 ]. MORE >>

Last fall, the social network launched a  totally revamped site that places a much stronger emphasis on games and virtual currency, along with a new avatar system. For instance, Digg founder Kevin Rose Tweeted out that he was sick, and in response the Old Spice Man created the  video embedded above, i n which he tells Rose that he has never had a fever himself because his body is “98 percent muscle.” Based on what I’m hearing – maybe I ought to take a second look at Hi5. The new funding will be used for hi5?s continued expansion into social gaming and virtual goods. MORE >>

The tools are transient, the buzzwords will change, but the value system embedded in these 5Cs is here to stay. Businesses have only scratched the tip of what is possible with social technologies and the value systems embedded in them and there is still a lot left to learn. In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! So, there was no eureka! into a company. Lets talk. MORE >>