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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Do you have to write a social media strategy for a client? Which Social Media Platforms?

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. iTunes.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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Your Definitive Guide to Social Media Image Sizes

Convince & Convert

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook. Tumblr.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame.

When Social Media Freed the Inadvertent Bigot

Waxing UnLyrical

But one answer in particular made me look twice: I’ve obscured the person’s name and avatar for reasons you will understand shortly. When Social Media Freed the Inadvertent Bigot is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. As free as we want to be.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. Some realized that blogs could shape opinons beyond the influence and gatekeeping of traditional media.

Create a World-Class Online Community for Your Business

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! longtailseo communities socialmedia

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A Brief History Of Social Media

socialmediarockstar.com

Home Consulting About Contact Subscribe Social Media Rockstar Social Media Blog – ::Social Media Rockstar:: A Brief History Of Social Media by Brett Borders on June 2, 2009 S ocial media isn’t really “new.&# These early social media explorers built “ boxes “… homemade electronic devices that could generate tones allowing them to make free calls and get access to the experimental back end of the telephone system. The first “tweetup&# type social media events were 2600 meetings.

What has Social Media Network done to us

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. In web 2.0

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. StumbleUpon is one of the most forgiving social sites. Twice.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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Social Media Professional's Skill Sets

Social Media Network Marketing

If you think that Social Media is an easy job then yes you are correct. Many a times I come across people asking why is Social Media not measurable. Or that since it is just the task of setting up of a profile, putting an image to the avatar and there you are your teenage kid can also put up Tweets and Posts. Answering the question of measuring Social Media, well it is very much measured and checked against ROI. Social Media requires the person to have the following skill sets: Dedicated professional, who 'likes' the Social Media sites.

Social Media From A to Z: A Glossary

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.

Need Social Media Coaching?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Well, hang on, you’ll find out… Everything changed in my world three years ago when I first learned about blogging, podcasting, vlogging, and something called, “New Media&#. This held a small community of vibrant people that quite literally can shake the world upside down and rightside up again. SOCIAL MEDIA!

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. great tool for adding social media to your signature is Wisestamp. Add Your Personality.

How to Build Community for Niche Site Success

ProBlogger

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born.

How to Go Off-Topic in Social Media

Engaging Brand

There's nothing new about networking to build business relationships, but social media has turned networking on its head by allowing businesses and customers to connect on new levels. Unlike advertising, which is built around one-way commercial messages, social media promotes two-way conversations and relationships. Many businesses recognize the potential of social media platforms like Facebook, Twitter, LinkedIn and YouTube, but many are also at a loss about how to tap into the real power of social media.

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. But media abundance never works that way. It doesn't work like that.

Tactical Tips for Building an Online Community

ProBlogger

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it. Epilogue.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Are Social Causes a One Click Pony?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. Social Media’s Weak Ties.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. But should it be?

Seven truths about online influence

SocialFish

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. 1. It’s because my friends include many other people who have blogs and followers of their own, as well as people who aren’t much online at all but are engaged in the association community in real life.

11 Sure-Fire Ways to Get Me to Unfollow You on Twitter

Almost Savvy

Like all social media tools, there is no one right way to use Twitter. Yeah, I don’t really know what you’re wearing, or not, when you’re actually tweeting, but please put some clothes on that avatar. Way to take the “social&# right out of social media. You don’t get that authenticity is a key component of social media success.

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media?

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. Looking back six months, I progressively relied less on social media. drank the social media Kool-Aid and I had my fill.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

They include tips on how to get set up with , and use smartly, a social network I still love. Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). < tweet this > 2. Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < tweet this > 3.

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. SMS other social networks are built on SMS revenues such as SMSFun. Different types of Social Networks (3). 20 million?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Nobody Said Social Media Was Easy April 21st, 2010 |Written By: Jay Baer | View Comments Tweet Social media isn’t inexpensive, it’s different expensive. The same is true of social media.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

It's always important to start with the basics for social strategy. Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. It helps people to recognize you across social media if you use the same photo. From Rebekah Radice , “There’s no sense in getting active on a social network if no one knows about it. Add Likes.

Social Media for Schools #NBN October 2016

Laurel Papworth

Hey there, teachers and school type people, tomorrow (Tuesday 19th October)  I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg. WRITING A SOCIAL MEDIA STRATEGY. what social media platforms should you be using?

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. If you’re a smaller company you might consider using your headshot as your avatar.  In this example, Matt Martin works for Sam’s Club and has a dedicated employer account. 3. Include Host Twitter chats.

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

Founder, Social Media Examiner and Social Media Marketing World | Host, Social Media Marketing Podcast. Nail Your Ideal Customer Avatar. Speaker, Author, and founder of Social Media Manager School  &  AndreaVahl.com. Founder of Razor Social. . Director of Events, Social Media Examiner. Where do you start?

Interview with Social Media Citizen: Laurent Blondeau

Social Media Citizens

With 13 years experience in media business, previously managing the Business Development unit at Canal+ ,  he has become an expert in all kind of media activities in all kind of TV’s: Pay, Free, VOD and Web TV. Finally, I was in, without any forecasted plan, and still continue to like social media, as it starts to improve people, relations and knowledge. Facebook.

The Devolving Civility Situation

Geoff Livingston

Saying nothing says as much if not more than saying everything. I’m not saying ignore outright wrongs. I am not ignoring what happened last week online, not just with Guy Kawasaki’s trip to the social media gallows, but the general nastiness of social media experts last week. This is not a social media phenomena. So why bother? No thank you.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? Facebook Money for Social Games.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. Since a blog is a form of social media, even if—or especially if—it’s a business blog, it only makes sense to design the blog in a way that will maximize interaction. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing.