Laurel Papworth

OCTOBER 16, 2016

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. Session for Staff managing social profiles, pages & groups (Eg. WRITING A SOCIAL MEDIA STRATEGY. Facebook or elsewhere).

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Social Media Module Avatar Course 40

Ignite Social Media

MAY 3, 2019

The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook is also introducing an opt-in ‘Meet New Friends’ feature which aims to help people start friendships with members of their shared communities and expanding Facebook Dating. Image source: Social Media Today.

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Strategy Facebook Groups Groups 127

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Social Media Postrank Energy Tourism 153

Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

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Data Social Media Brands Authentication 60

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. You may find them listening more than talking when it comes to social media. They often let you see the people behind the avatars as they know they are their own best ambassador. Talk like humans. Have a personality.

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Brands Training Policies Template 167

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I questioned my motives and passions. Looking back six months, I progressively relied less on social media. I spoke at colleges.

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Meeting Marketing Avatar Flickr 168

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

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Data Brands Strategy Authentication 106

Taylor Marek

OCTOBER 26, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Then I attended New Media Expo 2008. SOCIAL MEDIA! What about Social Media?

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Social Media Network Marketing

MARCH 28, 2011

If you think that Social Media is an easy job then yes you are correct. Many a times I come across people asking why is Social Media not measurable. Or that since it is just the task of setting up of a profile, putting an image to the avatar and there you are your teenage kid can also put up Tweets and Posts.

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Skills Social Media Avatar ROI 79

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs. What is a customer avatar.

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Template Templates How To Training 78

ProBlogger

JULY 14, 2022

A very useful technique to bring your reader alive is to create a reader avatar and then have that avatar present in front of you when you create content for them. Here’s How to create a Reader Avatar for Your Blog. One of the things you will identify as part of creating your reader avatar is what their needs are.

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Tips Avatar Eventful Communities 45

Rebekah Radice

MAY 16, 2017

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. That’s why I’ve put together a 4-step process to help you create a bio for every social network. Bio Audit Questions. Sound daunting?

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Social Media Real Estate Hashtag Social Networking 60

ProBlogger

JULY 14, 2022

A very useful technique to bring your reader alive is to create a reader avatar and then have that avatar present in front of you when you create content for them. Here’s How to create a Reader Avatar for Your Blog. One of the things you will identify as part of creating your reader avatar is what their needs are.

Tips 44

Tips Avatar Eventful Communities 44

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? We think we know them. But do we really know them?

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Social Networking Flickr Avatar Communities 239

Convince & Convert

JULY 25, 2012

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. If you’re a smaller company you might consider using your headshot as your avatar. Include the community manager(s) face(s) in the Twitter background.

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Twitter Brands Avatar Insurance 131

Convince & Convert

DECEMBER 26, 2013

Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. Interestingly, this would put Twitter squarely on the turf of Foursquare, as pointed out by Brent Carnduff on Business 2 Community. Or maybe I’m just a bad friend.

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Twitter Avatar Foursquare Journal 142

Pam Moore

JULY 11, 2018

If you don't know the answer to these questions, this better be your first and top priority (right after you write down your goals, objectives and build your plan!). My first question to you will be why did you choose such colors? Align your social media and marketing efforts to your goals. Ask them questions.

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Apple Brands Tips Consultant 139

Laurel Papworth

MARCH 7, 2010

When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. That still may have an effect in future years, but I’d attribute any increase in this year’s ratings to the force of nature that has been Avatar. That could be fatal… The Oscars and social meda.

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Social Media Avatar Film Social Networking 77

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

Laurel Papworth

JUNE 16, 2010

Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

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Badge Sharepoint Social Media Foursquare 108

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Social Media Strategy Influencer Social CRM 147

Pam Moore

APRIL 1, 2020

If you don't know the answer to these questions, this better be your first and top priority (right after you write down your goals, objectives and build your plan!). My first question to you will be why did you choose such colors? Align your social media and marketing efforts to your goals. Ask them questions.

Apple 78

Apple Brands Tips Consultant 78

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

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Collaboration Wiki Yammer Policies 139

ProBlogger

JULY 14, 2022

A very useful technique to bring your reader alive is to create a reader avatar and then have that avatar present in front of you when you create content for them. Here’s How to create a Reader Avatar for Your Blog. One of the things you will identify as part of creating your reader avatar is what their needs are.

Tips 26

Tips Avatar Eventful Communities 26

ProBlogger

JUNE 29, 2022

If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? how you can engage with your readers and build community on your blog. What do they need? So today I want to emphasise them again.

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How To Exercises Avatar Publishing 40

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

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Hotels Tourism Travel Social Media 85

ProBlogger

JUNE 29, 2022

If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? how you can engage with your readers and build community on your blog. What do they need? So today I want to emphasise them again.

How To 36

How To Exercises Avatar Publishing 36

Convince & Convert

MARCH 23, 2010

You MUST ask and answer this question, and develop appropriate calls to action accordingly. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&#

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Social Media Strategy Consultant RSS 119

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Be helpful.

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LinkedIn Tips Skills URL 113

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. A great tool for adding social media to your signature is Wisestamp.

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LinkedIn Tips Statistics Groups 234

Almost Savvy

AUGUST 17, 2010

Using tools to broadcast only, without understanding that this gives your audience the impression that you’ll also be there to answer questions and reply to concerns, is tremendously short-sighted. If you are looking for a social media guru, youve come to the wrong place. In short, no. Spammy posts are all about them.

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Twitter LinkedIn Lijit Avatar 210

ProBlogger

AUGUST 2, 2011

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number.

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Communities Tips Directory Widget 39

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Two, how can Twitter make money?

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Twitter API Badge SMS 99

Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

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Engagement Instagram Avatar Social CRM 40

ProBlogger

JULY 21, 2011

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We decided to create discussion forums so members could answer each other’s questions directly.

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Sites Communities Forums Handbook 42

Sprout Social

MAY 24, 2023

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. But managing the social media presence of a government agency comes with a unique set of challenges. Staff who balance multiple responsibilities beyond social.

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Team Social Media Tools Social Media Management 96

Laurel Papworth

AUGUST 3, 2010

I was left unmoved by Barack Obama – great for fundraising, nary a thankyou in return (and a great wall of silence immediately he won) – so I’m hardly likely to be moved by “I am, I will, I am&# tweets from broadcasting polllies in social spaces. That’s how it works. Ah but it could be so much more. Lemme know?

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