Weekend Project: Research Your Existing Audience
ProBlogger
MAY 5, 2012
Putting it all together: creating your customer avatar. Okay, now is the time to create what Eben Pagan calls a “Customer Avatar.” If you’re unfamiliar with this idea, a “Customer Avatar” or “Customer Persona” is basically an imaginary person who represents the composite of your ideal customer. What communities do you belong to?
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