Oktopost
MAY 12, 2021
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.
Social Media Strategies Summit
SEPTEMBER 9, 2022
For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. The makeup brand used its first foray into NFTs — featuring makeup looks created for a diverse group of non-fungible people — as an opportunity to champion diversity, using the tagline “Metaverse More Like Us.”.
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ProBlogger
OCTOBER 17, 2017
For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.
Jason Yormark
JULY 22, 2009
While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.
Pam Moore
SEPTEMBER 27, 2017
When was the last time that branded Twitter avatar called you back? Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another. Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. How about called you? Someone took the photo.
Ignite Social Media
MAY 3, 2019
With this direction, there was an emphasis on Groups, Messenger, and WhatsApp. App Redesign & Focus on Groups. The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).
ProBlogger
JULY 14, 2022
A very useful technique to bring your reader alive is to create a reader avatar and then have that avatar present in front of you when you create content for them. Here’s How to create a Reader Avatar for Your Blog. One of the things you will identify as part of creating your reader avatar is what their needs are.
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