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ProBlogger
OCTOBER 17, 2017
For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.
Ari Herzog
AUGUST 22, 2013
I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. Looking back six months, I progressively relied less on social media. I drank the social media Kool-Aid and I had my fill.
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Waxing UnLyrical
MARCH 18, 2013
Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < Image: _DaniloRamos via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
Waxing UnLyrical
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.
Waxing UnLyrical
MARCH 10, 2011
Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? Image: digitalbob8 via Flickr, CC 2.0.
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.
Laurel Papworth
JANUARY 14, 2010
HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.
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