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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

When was the last time that branded Twitter avatar called you back? Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another. Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. How about called you? Someone took the photo.

Strategy 167
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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. How to Subscribe to Social Zoom Factor Podcast . In this 20 minute podcast you will learn: . SoundCloud.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Take a listen to episode 220 of the Social Zoom Factor podcast to learn the following: . 5 easy ways to use data and social insights to humanize your brand.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

They include tips on how to get set up with , and use smartly, a social network I still love. Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < < tweet this > 2. (I < tweet this > 2.

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