Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?
The Secrets to Becoming Part of the Spin Sucks Crazies
DECEMBER 3, 2014
If Tolstoy was around to comment on blogs, he’d be constantly trying to emulate Howie Goldfarb , whose comments combine the art of longevity and ridiculousness to form, well, something… Heather Tweedy seems mild mannered…until she pulls out her amazing hair-changing, avatar shape-shifting powers mid-comment thread. Those are way too boring for our Crazies. Rob is the secret.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Who Are the Market Segment and Customer Avatars? Is a competition relevant to a health community?
Tactical Tips for Building an Online Community
AUGUST 2, 2011
With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it. Epilogue.
If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too
Social Media Strategery
JANUARY 5, 2012
Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding. Collaborative communities don't just start innovating because you build a website and send a memo. Best Practices Enterprise 2.0
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
It’s easy to get lost in a sea of avatars and data insights. How to leverage social media insights to learn about your customer and social media audience / community. Have you ever thought about the quality of the human connections you make via social media? It’s the humans behind the clicks and actions you want to connect with. People buy from people. iTunes. Stitcher.
Uncovering The Remarkable In Your Social Networks
MARCH 10, 2011
We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. When we talk about building community, aren’t we really talking about getting to know each other in a deeper fashion than that allowed by 140 characters? Social media is an interesting animal. We think we know them.
Enterprise 2.0: social scorecard and social media karma
JUNE 16, 2010
Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. tend to use Titles to show that the “Gods of the Community are paying attention and approving certain behaviours. agenda.
Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community
DECEMBER 3, 2012
Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community?
Saying Goodbye to Digital Marketing: Meet the New Me
AUGUST 22, 2013
spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Working in a tethered relationship to computers, mobile devices, avatars, and links is no longer happy. The passion in my voice when I talk to people is so obvious to them. I am saying goodbye to the digital life and hello to community affairs. Footsteps by schick.
How to Use Audiense to Analyze and Grow Your Twitter Presence
DECEMBER 8, 2016
Do you want to build a highly engaged community? Community insights – Get a detailed breakdown of your audience to see what their interests are, which ones have avatars, the languages they tweet in, their time zones, gender, etc. It’s never a 100% accurate measurement but, if someone has a high score, it’s more likely that they have an engaged community.
22 Twitter revenue streams – monetizing tweets
APRIL 13, 2010
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Maybe nice avatars or backgrounds created by budding entrepreneurs and facilitated by Twitter? One, should we monetize other people’s activity? Two, how can Twitter make money? Social Media Monetization Models on Flickr [link]. Customer Pays Twitter .
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square. You don’t need to include the name of your organization in your main avatar because the name of your Facebook page travels with your avatar everywhere on Facebook. 5. It has to be about your community. Milestones allow you to select any date in the past.
18 Tweetable Twitter Tips for Newbies
MARCH 18, 2013
Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). < tweet this > 2. Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < tweet this > 3. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?
How to Create Visual Content for Social Media on the Fly
APRIL 29, 2014
Pic Monkey is an amazing desktop app that lets you do everything from making photo and image collages to quickly designing Facebook cover photos, banners, featured posts, avatars and more. Essentials of Online Community Management On-Demand Course. My favorite free (or cheap!) tools for non-designers. So, we’ve all been hearing it. But, let’s say you’re not a designer. So cool.
Community Bootstrapping: Tools & Strategies To Build A Community.
JULY 22, 2009
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario. Blogging Hands down, WordPress is THE blogging solution.
Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History
DECEMBER 8, 2016
Information your team can use to provide context to your community and keep engagement top-of-mind. Similar to our Facebook Contact View , there are three ways to access the Instagram Contact View from the Smart Inbox : Within the message stream, click on an Instagram user’s avatar. This is a major missed opportunity. Instagram is more than just a broadcast channel. Don’t believe us?
7 Truths About Social Media Marketing
Techipedia: Tamar Weinberg
APRIL 8, 2010
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Maybe you should teach me something. I do this because I enjoy the community and I enjoy intelligent conversations. month?
Facebook Credit: Zuckerberg next Treasurer of the Internet App2User
AUGUST 1, 2010
Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent a collective, community value of what is worth $2. They can be cds/dvds, software for your office, downloadable whitepapers and books on an iPad, ringtones, music/videos on the iTunes store, films on DVD, images like backgrounds and avatars.
11 Sure-Fire Ways to Get Me to Unfollow You on Twitter
JULY 11, 2009
Yeah, I don’t really know what you’re wearing, or not, when you’re actually tweeting, but please put some clothes on that avatar. You have the default Twitter avatar or are using a photo of your dog. have found it to be a fabulous tool, through which I’ve come to know countless brilliant and fascinating people. To me, Twitter is about building relationships.
Do I Really Need a Social CRM for My Business?
FEBRUARY 1, 2017
The tool that helps you understand your community. You can use tags to segment people based on stages of awareness, divide them into groups based on which ideal customer avatar they fit or even depending on their interests. But it’s hard to manually track thousands of conversations. To build and maintain these relationships many businesses use social CRM tools. Source.
Instagram Marketing: Proven Strategies for Growing Your Instagram Account – Sue B. Zimmerman [SSM021]
DECEMBER 12, 2016
Build a community around a hashtag. have many different hashtags that I have built different communities around. One being #InstaGalLive when I spoke on stage at Creative Live and that was a community of people that followed me. also have a community around my new course called #RSGCommunity – Ready Set Gram. huge thank you to Sue B. Google Play. Stitcher. Sue B.
15 Tips To Optimize Your LinkedIn Initiative
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
Worse again is using a photograph that looks totally different to your photograph on Facebook or Twitter avatars. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. Add Your Personality.
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
When sharing on Google+, you have the option to share publicly, within a collection, in a community, with a circle, or with an individual. Community is a place where people can come to discuss and share news on common topics of interest. Avatar (Profile Photo). Your avatar also may not be featured on your theme (but it will show up as your Tumblr’s favicon on browser tabs).
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Dan Zarrella’s research into followers—how factors like conversations, self-reference, and avatars affect follow count —touched on the topic of tone. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project). Still, despite the vanity, there is value in follower count. Quantity can’t be forgotten.
10 Twitter Tips to Make Friends
JUNE 2, 2011
Choose a good avatar. In a similar vein to your bio, you also need to make sure that your avatar provokes interest. Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community. This is a guest article written by Thomas O’Rourke. List yourself in Twitter directories. Use Follower Wonk. What are yours?
Best UX Practices for Your Brand Account on Instagram
FEBRUARY 6, 2017
This means you will want to use the same avatar image that can be found on Facebook or Twitter and you will want colors, icons and logos to be consistent. Building the appearance of a strong brand comes from building strong relationships and a visual sense of community. You can do this by asking questions, sharing unforgettable images, and developing a community.
Facebook talks like a pirate. Movember and online community rituals
SEPTEMBER 16, 2010
Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. But this is what it looks like on Sunday: Every community has rituals. Want to know why ?
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. Keep a solid community in your comments and stay active by doing the following: Delete spammy comments by swiping and remove them. Do you use analytics to increase Instagram engagement ? How Nothing is super complicated, it just takes time and a little elbow grease. Have you? Sprout Social.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. How should we staff for this and train current employees to contribute?
Color Clash: Pink or Purple?
OCTOBER 25, 2010
October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? Ever-curious, I asked why. Or, at least, I thought I did. Orange?! Ah, yes. Halloween. Pink v.
When Social Media Freed the Inadvertent Bigot
JULY 5, 2013
But one answer in particular made me look twice: I’ve obscured the person’s name and avatar for reasons you will understand shortly. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The other day I was catching up on my LinkedIn connection requests, and finally got them down to zero.
5 Ways to Humanize Your Brand on Twitter
Convince & Convert
JULY 25, 2012
True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. If you’re a smaller company you might consider using your headshot as your avatar. In this example, Matt Martin works for Sam’s Club and has a dedicated employer account. 3. Include Host Twitter chats.
Why Marketers Need to Rethink Influencer Targeting
Convince & Convert
FEBRUARY 27, 2015
It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Over the past few years, we’ve seen a significant shift in the way brands utilize social media. But should it be?
How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. Most people don’t care who AT&T’s CEO is.) If you are building your *personal* brand, by all means, use your avatar (and face!). 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! In 2008.) Kwame.
How to Create an Online Course Your Audience Will Fall in Love With
SEPTEMBER 6, 2016
Nail Your Ideal Customer Avatar. It seems obvious but it’s much harder to do than you think. I’m talking about nailing your ideal avatar – exactly who is going to benefit from your content or course most, and then speak their language, as if you’re speaking directly to them like a friend would. Where do you start? How do you avoid all the common misakes?
Direct Marketing Observations
OCTOBER 10, 2011
At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone. No man is an island entire of itself; every man. is a piece of the continent, a part of the main. It’s random, it’s purposeful, its meaningful and meaningless sometimes. You need us.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool. It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. How is your brand perceived? Wide reach. Direct feedback.
Is a Great Blog in the Eyes of the Beholder?
JUNE 7, 2016
From “ interactive ” to “ personalization ” to “ NewGen ” to “custom” to “community” to “ UX ” (user experience) to “Gen C” (generation connected) and around, up and down, and back again. Forget personas and avatars and identifying your target market to the most miniscule detail and just find an audience. Most everyone agrees on this part. But, right after that, the trouble starts.
Facebook Home – The Pursuit of Social WOW for Brands
Blue Focus Marketing
JUNE 12, 2013
This new take on the mobile social experience should better equip brands to put the “wow” into their interactions with their Facebook community. For brands hoping to remain vigilant in their community building efforts, the Facebook Home platform helps to remove several barriers to communication. The Facebook Home platform aims to do just that. Leave your family at the table. Features.