Direct Marketing Observations

OCTOBER 10, 2011

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

MAY 22, 2012

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JANUARY 25, 2012

It’s being familiar with an avatar, a name, a nickname, and a location. It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. Social has allowed us to connect with people all over the place. But what does that connection consist of.

Social Networking 212

Social Networking Avatar Meeting Fashion 212