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When Does Social Media Really Work?

Direct Marketing Observations

MAY 22, 2012

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

Social Media

Social Media Avatar Journal Conference

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

JANUARY 25, 2012

It’s being familiar with an avatar, a name, a nickname, and a location. It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. I got a huge consulting contract from someone who read my blog posts. A phone conversation?

Social Networking

Social Networking Avatar Meeting Fashion

Direct Marketing Observations

When Does Social Media Really Work?

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

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