Direct Marketing Observations

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Indiscriminate Interconnectivity

Direct Marketing Observations

At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. It’s random, it’s purposeful, its meaningful and meaningless sometimes.

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When Does Social Media Really Work?

Direct Marketing Observations

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. It’s mostly happening face to face. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments.

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Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s being familiar with an avatar, a name, a nickname, and a location. There’s the online version and the offline version. Social has allowed us to connect with people all over the place. But what does that connection consist of.