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Twitter Lists Are Life Changing, Threaten Yammer & Others

Socialized

If you could have two-way conversations with a list, this would solve all the world’s problems and would make topic-specific Twitter chats, like those held by automotive enthusiasts and journalists, so much more rewarding for the participants while removing them from the timeline of those who aren’t interested.

Yammer 140
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This Week in Social Media – 6/26/13

Social Media Marketing

At either end of the spectrum is automotive, with an average clickthrough rate of 0.03% and a cost per like of $1.13 - the fourth most expensive by industry. Yammer is partnering with Klout to determine influence of employee advocates. Is Google betting against the future of the TV commercial?