The Realtime Report

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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. This means extending the TV ad’s story into a social media conversation. ” Click To Tweet. “We

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. education went up 421%. sports grew 417%. Do you agree?

Mobile 170
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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Automotive mechanics are responsible for the technical maintenance of vehicles to keep them in perfect working condition. In addition, create profiles on social media to reach another segment of the target audience. Advertising in local media such as newspapers, radio stations, and even television is also highly effective.

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Rosebel Chung, media supervisor at Team One, told Adweek ”We wanted to ensure we’re hitting in a very high-impact way.” Why so brief? ”

Mobile 156
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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. According to Rule, ”This would have been impossible without social media.”

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