Trending Sources

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? eMarketer ).

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Just under 3 in 10 (28%) of mobile ads sent viewers to social media actions. education went up 421%.

Social Selling Works But Not How You Think

Convince & Convert

Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. ” Click image to tweet Under what circumstances would you actually use social media to buy a car? It turned out that J.D. Here’s my reaction to that survey: “No s**t.”

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. According to Rule, ”This would have been impossible without social media.” without owning a car, according to  Fast Company.

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The Truth In Digital Advertising

Twist Image

How big of a growing market is ad blocking? So, as people complain about the size and quality of digital advertising, the market just continues to soar. Still, with all of this money spent, mobile mostly gets its spend from other media, digital media and through experimental budgets, if you dig into the report (meaning: it's not mainstream and being allocated the same way that media agencies work with TV, print, etc.). . ad market. automotive. digital marketing. digital marketing agency. digital marketing blog. marketing.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

); //. Marketing News & Expert Advice. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media. Social. SEO Paid Search Search Marketing.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. “It’s a really good way for us to do something that’s more youthful.

This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Here are 7 ways to improve your social media engagement. Guess what?

This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. More on content marketing: Writing sucks, and it’s hard.

Master List ?(A Wiki of Social Media Marketing Examples)?

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Facebook Fan Page   Social networks  Media & Entertainment  Vietnam  ePi.Longo   ePi Tech Inc. Blog   Blog/Blogging  Media & Entertainment  Vietnam  ePi.Longo   ePi Tech Inc. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3.

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List of Social Media Management Systems (SMMS)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.

Apartment Marketing Predictions 2014: The New Breed Speaks


Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Staffing for social media truly arrives.  Hart  .

Guidelines for Successful Targeting Through Social Media


Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes  your customers visit your page at least once when they access Facebook or look out for your updates on Twitter.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain  channels  — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. Social Media Strategy 255,262 total article views From 0 ? 35 35 published articles From 0 ? 3,022 LinkedIn

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

more effective social marketing by brands. Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix. Social Media Statistics Adobe brand engagement mobile

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The brand began pushing the LFA model (starting at $375,000) on social media back in July, hinting at a “once-in-a-lifetime opportunity” that would happen in August. The

B2B Marketers Have Little Social Media Engagement

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. All rights reserved.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. For marketers, this means that consumers value what their friends and like-minded individuals share. Influencer marketing isn’t anything new.

Picking The Right Social Platform For Your Brand


Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Which social platforms work better for what industry? How Social Is B2B?

[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? b8X7AAYLbC.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Around two weeks ago I came across a post on Reddit about Hearst Media. I was unfamiliar with Hearst Media but very familiar with the brands they own such as Esquire, Elle and Cosmopolitan. Being an inquisitive marketer I had to check it out for myself. Even if the links in question are from some of the biggest media brands in the world. But I’m a marketer.

Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. If you run any kind of business, you need to be constantly improving your product or service.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

said to myself “If this monkey can do it then so can I” Up to that point I had never bought a domain, built a website and had no idea how to code. I had been in sales my entire life and knew I could sell internet marketing to local business owners. This was about 1-2 years before main street marketing and every guru was pitching local marketing. would use his model.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? While social.

Easy B2B Tips for Google+ Users


The type of product or service you provide will greatly shape your marketing techniques. That’s true in any realm, and social media is guided by many of the same principles as more traditional types of media. Google+ is an important part of a well-rounded B2B social media strategy. Case Study Content Strategy From the Trenches B2B google social media

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Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. First, A Little History Many of us who grew up in sales and marketing studied the 4 Ps of “The Marketing Mix,” which are: Product Price Place Promotion They were invented by Jerome McCarthy in the ‘60s, and made famous by Phillip Cotler in his book, Principles of Marketing , in 1967.

First person accounts and social media…

The Way of the Web

Partly it’s an attempt to free up some space in the house, and partly it’s an acknowledgement that I no longer need to compulsively hoard every piece of media that comes my way. The books are a mixture of every part of my life – fiction, biographies, automotive books, academic books, and I’ve been re-reading quite a few which I haven’t seen in ten years. There’s obviously the question of whether archives will exist for what is proprietary social media data on the likes of Facebook, Twitter, Flickr, Delicious, etc.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). The Key to All of My Facebook Marketing is Pages & Interests. For now though, I want keep things scaled back a little so I can explain exactly what my plan and thoughts are regarding Facebook Marketing.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. In this case, it made sense for the internal executive to set the stage and discuss the challenges dealerships are facing for new vehicle margins, market based pricing, and minimizing discounts.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

Of course, there’s always a big risk involved when the majority of your traffic comes from a single source or platform. A few years ago it wasn’t uncommon for media publishers to be under Google’s thumb and rely on high rankings in SERPs, and then of course Panda and Penguin meant most of the scale-play, thin content sites took a huge hit. Business Social Media

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. In South Africa, I learned a lot about myself as a person and had the opportunity to put my many marketing ideas into practice.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.

Top 200 Social Media Sites by Niche | Freelance Social Media

Freelance Social Media

Netvouz OnlyWire Shadows Simpy Socializer Windows Live Favorites Automotive AutoSpies Boompa CarDomain Motorpulse Graduation Related Classmates ConnectU Friends Reunited Graduates Meetup Consumer Opinions Cork’d Chowhound Epinions Yelp Food & Cooking All Recipes Barmano FohBoh Media. Marketing. Diigo Foxmarks Furl Lycos iQ Ma.gnolia

5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. All of the examples above, in one way or another, were dealing with disruption from industry changes of markets, standards, or legal compliance shifts. highlight to tweet). Before You Begin.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Either way, Radian6 has a rich social metrics framework. monthly.

4 Things You Need to Know Before You Pitch

Convince & Convert

The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech, and travel) via recent articles, LinkedIn, and Google+ profiles. You may also find useful details on a publication or personal website’s bio page or in social media profiles. Mixed-media pieces. Education.

Reconsider Fashion PR

Spin Sucks

To the point, the industry is doing innovative things with content, social media, blogging, and more. You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. Fashionably Marketing Me – a treasure trove of fashion marketing campaign examples and tech trends. disagree?