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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. What are AI insights?

Sentiment 111
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Which industries do the best on Facebook? According to SocialBakers, the sports industry has the largest number of fans on the platform.

Facebook 130
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to a recent report by Retail Dive, 46% of those surveyed said positive experiences with technology give them more confidence in a particular brand, while 44% said that satisfying experiences would make them want to visit a business more frequently. Alibaba’s use of technology is a response to the consumers’ shifting expectations.

Examples 200
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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. The report ranks “content effectiveness” per industry. Among all other insights, Havas also provides lists of expected content roles per industry. Educate.

Brands 74
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2010 Digital Marketing Outlook

Social Media Marketing

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. There is no question that digital marketing continues its upward trend.

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This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Still, Facebook dominates in this space.

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The paradox of the ‘lads mag’

The Way of the Web

And working in the industry, including a brief period advising the FHM team, I’ve paid attention to the massive decline for the weekly titles such as Zoo and Nuts, and the monthlies such as FHM, which in recent times have seen losses of 32% (Zoo), 22.5% (Nuts), FHM (19.5%) as reported in the ABC figures in August 2011.

Hitwise 35