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How AI insights improve decision making

Sprout Social

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback.

Sentiment 108
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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Automotive stands at number one, which is quite remarkable since only a few of the “Top 30 meaningful brands of 2019” are automotive brands. What makes a brand meaningful?

Brands 74
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2010 Digital Marketing Outlook

Social Media Marketing

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. There is no question that digital marketing continues its upward trend.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

” Another 20% of both groups say they use social media, but in an ad hoc manner. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. Only a quarter of all U.S. eMarketer ). Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ).

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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

However, given our new-found ability to connect the two groups through technology and the high stakes involved, its unfortunate that we arent doing more to have joint discussions. Shouldnt there be more discussions happening between the two groups? I suggest that YOU try to connect those groups.

Project 100
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

They’re often one of the most vocal and persuasive customer groups. A survey by IDC found that 75% of B2B buyers and 84% of executives use social media to make purchasing decisions. The BeFi Barometer 2020 survey explores how and why advisors use behavioral finance to help clients in times of uncertainty.

B2B 98
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7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed 3 Facebook IQ, 2016 : Sixty-three percent said that their messaging with businesses has increased over the past two years.

Hubspot 111