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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries. I really believe people need to be able to do Adwords, get conversions, understand email marketing and so on. Learn traffic, learn conversions, learn ROI…then find your own. Get your skills dialed in.

SEO 79
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Many B2B brands are concerned about proving the ROI of social. It would have been great content capturing those conversations and reactions. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption. How can social teams and marketing leaders make a case for bigger risks?

Travel 92
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

According to LinkedIn, 76% are ready to strike up a conversation. This may include everything from response time, to impressions and engagement rate to conversions and sales. For example, Recaro makes seats for various industries, including automotive and aerospace. Buyers are receptive to social engagement, too. Brandwatch.

B2B 98
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured.

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How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

According to Deloitte Insights , the furniture and automotive industries benefit the most from augmented shopping. And, according to Deloitte, the ROI on this is worth venturing into this new territory. Increased conversions and decreased returns mean greater customer satisfaction. right in their homes.

UGC 52