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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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Social media management services: 9 agencies your brand should check out

Sprout Social

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

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Influencer marketing goes mainstream

Sherrilynne Starkie

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend.