Media Relations Is Not Dead Nor Is It Dying
Waxing UnLyrical
MAY 11, 2016
I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. In the B2B space for example, you can use media relations to generate leads for the sales team and shorten the sales cycle.
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