Trending Sources

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance.

Social Media Crisis Management for B2B

SocialFish

This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Even if the links in question are from some of the biggest media brands in the world. Social Media

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Just under 3 in 10 (28%) of mobile ads sent viewers to social media actions. education went up 421%.

This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Advertising this week in social social media social networks PR content

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Leverage the power of social connections.

This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Here are 7 ways to improve your social media engagement. Because, chicken.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. respectfully disagree.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Facebook Fan Page   Social networks  Media & Entertainment  Vietnam  ePi.Longo   ePi Tech Inc. Blog   Blog/Blogging  Media & Entertainment  Vietnam  ePi.Longo   ePi Tech Inc. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

more effective social marketing by brands. Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix. Social Media Statistics Adobe brand engagement mobileWhat led to the increase in brand engagement?

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Which social platforms work better for what industry? How Social Is B2B?

40 Social Media Blogs You Should Be Reading

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. I’d recommend picking a few, browsing through the archives, and subscribing to the ones you find helpful. He is also a blog and social media consultant. Blonde 2.0′s

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Retaining Customers Requires Innovation

Convince & Convert

By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. Social Media Strategy customer experience customer happiness Ford innovation microsoft monty minute scott monty

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain  channels  — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. Social Media Strategy 255,262 total article views From 0 ? 35 35 published articles From 0 ? 3,022 LinkedIn

Easy B2B Tips for Google+ Users

SocialFish

That’s true in any realm, and social media is guided by many of the same principles as more traditional types of media. Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). Utilise Social Bakers. Like the previous suggestion, utilising Social bakers works far better if you don’t know a lot about the industry you’re entering. Social Media Really.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

asked him questions ranging from Facebook tricks he uses that other people don’t know about to how he manages his staff with such a laid back company atmosphere. would probably say we took inspiration from a combination of Facebook’s three-column layout, Twitters display of in-line rich media and Reddit’s community structure. Business Social Media

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. The answers are 4 and 5.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. Besides doing well for the company and our clients, I had a lot of success on my own. Social MediaAll good? Sorry!). Literally.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.

First person accounts and social media…

The Way of the Web

Partly it’s an attempt to free up some space in the house, and partly it’s an acknowledgement that I no longer need to compulsively hoard every piece of media that comes my way. The books are a mixture of every part of my life – fiction, biographies, automotive books, academic books, and I’ve been re-reading quite a few which I haven’t seen in ten years. There’s obviously the question of whether archives will exist for what is proprietary social media data on the likes of Facebook, Twitter, Flickr, Delicious, etc.

Social Media the One Bright Spot for PR Hiring

Proactive Report

companies say they plan to award base salary pay increases in 2011. One area in PR that is a bright spot in this tough hiring market is social media.  Online recruitment sites are being flooded with social medial positions. At Indeed.com the number of social-media job postings has increased by more than 600 percent, from roughly 3,000 in 2005 to 21,323 as of May 2010.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Either way, Radian6 has a rich social metrics framework. monthly.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].

Social Media is Driven by the Person, Not the Position

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media is Driven by the Person, Not the Position Sun, Jan 18, 2009 Prof. Social Media Club DC Government 2.0 Social media is driven by the person, not the position. Government 2.0 Aaron.

Reconsider Fashion PR

Spin Sucks

To the point, the industry is doing innovative things with content, social media, blogging, and more. You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. She also is director of social media for Red Door Interactive. Vogue produces digital-only editorial content.

Will the New Apple Car Have Windows?

Convince & Convert

Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015  kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Clearly, the speakers generated the most buzz throughout all of Social Fresh.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

People like to feel consulted, as if they are working together to solve a catastrophe facing the world.  By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. fill the dome with automotive antifreeze. Australia Event: Social Networks and P.R. (9). from Wikipedia ]. Schweeeeeet.

2010 Digital Marketing Outlook

Social Media Marketing

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. and abroad (Russia, South America and Mexico), emerging trends, changing platforms, social media and more. The beginning of the end of the banner ad.

5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. For example, we continue to see a very strong audience acquisition outcome in sectors dealing with disruption , such as Aerospace, Automotive, Healthcare, and Life Sciences. highlight to tweet). Before You Begin.

77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. 44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort. 94% of bloggers choose Social Media Marketing as their promotion tactic. Source ).

How One Father Used a Social Army to Find his Son

Convince & Convert

bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. At first, Bob didn’t know much about social media. Holy Social! Tweetable Moments It really was people. It was that viral.