Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
The Fortune Global 100 companies are mentioned 5.6 This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, It “brings direct marketing discipline” into social media, and enables scale. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Just under 3 in 10 (28%) of mobile ads sent viewers to social media actions. education went up 421%.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). But why?
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Even if the links in question are from some of the biggest media brands in the world. Social Media
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social. Leverage the power of social connections.
This Week in Social Media – 5/8/2013
Social Media Marketing
MAY 8, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Here are 7 ways to improve your social media engagement. Because, chicken.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Facebook Fan Page Social networks Media & Entertainment Vietnam ePi.Longo ePi Tech Inc. Blog Blog/Blogging Media & Entertainment Vietnam ePi.Longo ePi Tech Inc. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. respectfully disagree.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
more effective social marketing by brands. Adobe concludes that “Facebook is becoming a more valuable advertising marketing channel than in the past” and marketers should take advantage by including more social -and mobile – marketing in their mix. Social Media Statistics Adobe brand engagement mobileWhat led to the increase in brand engagement?
Picking The Right Social Platform For Your Brand
SEPTEMBER 18, 2012
Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Which social platforms work better for what industry? How Social Is B2B?
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, B2C marketers are more engaged in every other type of social media tracked by the survey.
Revealing a New Ford in a New Way
Social Media Marketing
DECEMBER 13, 2011
Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.
Retaining Customers Requires Innovation
Convince & Convert
NOVEMBER 13, 2015
By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. Social Media Strategy customer experience customer happiness Ford innovation microsoft monty minute scott monty
Easy B2B Tips for Google+ Users
APRIL 15, 2014
That’s true in any realm, and social media is guided by many of the same principles as more traditional types of media. Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. Social Media Strategy 255,262 total article views From 0 ? 35 35 published articles From 0 ? 3,022 LinkedIn
First person accounts and social media…
The Way of the Web
JANUARY 13, 2011
Partly it’s an attempt to free up some space in the house, and partly it’s an acknowledgement that I no longer need to compulsively hoard every piece of media that comes my way. The books are a mixture of every part of my life – fiction, biographies, automotive books, academic books, and I’ve been re-reading quite a few which I haven’t seen in ten years. There’s obviously the question of whether archives will exist for what is proprietary social media data on the likes of Facebook, Twitter, Flickr, Delicious, etc.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). Utilise Social Bakers. Like the previous suggestion, utilising Social bakers works far better if you don’t know a lot about the industry you’re entering. Social Media Really.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.
5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Here’s an example of how a recent webinar sponsored by a software provider serving automotive dealerships was able to engage their audience by delivering on their invitation’s promise. The answers are 4 and 5.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].
Social Media a CRM perspective
Social Media Network Marketing
MAY 31, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.
Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle
APRIL 30, 2015
asked him questions ranging from Facebook tricks he uses that other people don’t know about to how he manages his staff with such a laid back company atmosphere. would probably say we took inspiration from a combination of Facebook’s three-column layout, Twitters display of in-line rich media and Reddit’s community structure. Business Social Media
How ViperChill Founder Dave Cunningham Generated $1.4M in 2015
FEBRUARY 16, 2016
From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. Besides doing well for the company and our clients, I had a lot of success on my own. Social MediaAll good? Sorry!). Literally.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Either way, Radian6 has a rich social metrics framework. monthly.
Reconsider Fashion PR
AUGUST 9, 2012
To the point, the industry is doing innovative things with content, social media, blogging, and more. You’ll see the majority of content to cover corporate campaigns specific to a handful of verticals, namely healthcare, technology, and automotive. She also is director of social media for Red Door Interactive. Vogue produces digital-only editorial content.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Clearly, the speakers generated the most buzz throughout all of Social Fresh.
77 Blogging Stats to Improve Your Blogging Strategy
JULY 6, 2016
Social shares and unique visits are the most valuable key performance indicators (KPIs): 24% and 23% of SEO experts, respectively, mentioned their profound importance. 44% of companies put more effort in customer acquisition than customer retention, while 40% treat both with equal effort. 94% of bloggers choose Social Media Marketing as their promotion tactic. Source ).
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. For example, we continue to see a very strong audience acquisition outcome in sectors dealing with disruption , such as Aerospace, Automotive, Healthcare, and Life Sciences. highlight to tweet). Before You Begin.
Social Media the One Bright Spot for PR Hiring
SEPTEMBER 21, 2010
companies say they plan to award base salary pay increases in 2011. One area in PR that is a bright spot in this tough hiring market is social media. Online recruitment sites are being flooded with social medial positions. At Indeed.com the number of social-media job postings has increased by more than 600 percent, from roughly 3,000 in 2005 to 21,323 as of May 2010.
Crowdsource: BP Oil Spill and social media
MAY 14, 2010
People like to feel consulted, as if they are working together to solve a catastrophe facing the world. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. fill the dome with automotive antifreeze. Australia Event: Social Networks and P.R. (9). from Wikipedia ]. Schweeeeeet.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 30, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written By: Jay Baer | View Comments Tweet Email ain’t dead yet. It’s time to start thinking about social media the same way. Well…duh!
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. I’d recommend picking a few, browsing through the archives, and subscribing to the ones you find helpful. He is also a blog and social media consultant. Blonde 2.0′s
MAY 17, 2012
On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Media is just media. don't know the innards of GM and their media planning or strategy, but this decision does require some context. They are marketing in the channel and leveraging the social graph to connect outside.
Social Media is Driven by the Person, Not the Position
Social Media Strategery
JANUARY 17, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media is Driven by the Person, Not the Position Sun, Jan 18, 2009 Prof. Social Media Club DC Government 2.0 Social media is driven by the person, not the position. Government 2.0 Aaron.
How One Father Used a Social Army to Find his Son
Convince & Convert
APRIL 11, 2014
bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. At first, Bob didn’t know much about social media. Holy Social! Tweetable Moments It really was people. It was that viral.
Millenials Will Crush Our Economy?
JUNE 1, 2015
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. They Uber or they use ZipCar, because they figured out that this is a more economical way to get around (yes, this means they don't buy other components of what moves the automotive sector forward as much as other groups did). Speaking of Uber, how are the taxi companies dealing with this? digital media. social media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This could get scary.