On social media, mistakes happen way too often. Chrysler learned that lesson the hard way yesterday when the Tweet above was posted by someone representing their account through their Social Media Marketing Firm, New Media Strategies. Still, there are some key tips that companies should consider when handling their social media (or paying others to do it for them). Avoiding Mistakes with Multiple Social Media Accounts. Hire with Care – NMS is a good company that has been in the game for a long time. Mistakes. MORE >>

The unfortunate mistake made Thursday that cost New Media Strategies their contract with Chrysler should be viewed as an opportunity to make a tremendous step forward in their social media marketing. The next company that Chrysler selects should have a consolidated, unified plan of attack that includes comprehensive training, enterprise-level tools, and a unified approach to social media from top to bottom and back up again. Viral Capabilities – No OEMs are taking advantage of the viral aspect of social media. What about Tumblr? MORE >>

One thing most of us would never think to do is use social media when we are car-shopping. If you haven’t thought of this then do not worry, I have helped you out and listed three easy ways social media can be utilized when car buying. Engagement – When you are looking at an automotive website as you inquire about a vehicle, you usually have many questions and usually sit there thinking them to yourself. When using social media, you can find a Facebook or Twitter page of the closest car dealer to you, and engage in conversation with the dealership. MORE >>

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It’s encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier and the clients’ social media presence more robust. When I sift through the hundreds of Facebook and other social media feeds that are attached to the car dealers I follow, I often see repetition. Where’s the personality? MORE >>

Social CRM is no different, as our friends at GetSatisfaction demonstrate…. How Customer Relationships Evolved Into Social Customer Relationships. Remember that social media is not just a broadcasting tool. Social media users (and the group is growing) demand a reason to engage with you. Your customers and potential customers have a voice as has been demonstrated through reviews and other social media formats. Social Media Social Media Marketing Social Media Strategy automotive social media infographics crm infographic social crm MORE >>