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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. This will ensure accountability and help identify issues early on.

Strategy 115
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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. You may also find useful details on a publication or personal website’s bio page or in social media profiles. Work History. Target Audience.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191