Sprout Social
MARCH 19, 2024
AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Many of these drawings appeared on the Draw Something Facebook page , and there was a chance players could see their drawing featured as the “Lexus Stunning Doodle of the Day.”
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Sprout Social
SEPTEMBER 12, 2022
They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.
Sherrilynne Starkie
MARCH 21, 2018
Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Personally, I’ve recently been working on influencer marketing campaigns for government organizations, long-term care facilities, pet product companies and consumer electronic gadgets.
Audiense
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.
Audiense
AUGUST 5, 2016
Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. With #DeffyLabels , the automotive group celebrates diversity and individuality by introducing us to eight U.S. The campaign aims to reward their hard work and perseverance over the past four years. athletes heading to Rio.
Social Media Marketing
DECEMBER 13, 2011
The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. The video below will help you get a sense as to how it works.
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