[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
Audiense
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.
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