Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks
The Realtime Report
AUGUST 20, 2012
Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context? The idea is innovative and fun – but what’s the bottom line for Audi?
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