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A UK Millennial? What is your dream car?

Audiense

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world. Millennials Male UK – Automotive brands by Affinity.

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. The registrant can then “opt out” with RocketHub and collect a check.

Buy 184
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. As you can imagine, the VIA party was pretty crowded! Are you among them?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. across several areas including email, social media, organic SEO, paid search and offline campaigns.

Research 191
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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. In comparison to an article without images, the one containing photos, drawings and/or other types of images could have 94% more views. 86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. jump in conversions.