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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. This means extending the TV ad’s story into a social media conversation. ” Click To Tweet.

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Age: Available with most social buying platforms this is a key differentiator of a segment. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. What you are looking for here is the demographic data that is going to start to segment your audience away from the pack.

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Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

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Social Selling Works But Not How You Think

Convince & Convert

Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. ” Click image to tweet Under what circumstances would you actually use social media to buy a car?

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Automotive mechanics are responsible for the technical maintenance of vehicles to keep them in perfect working condition. In addition, create profiles on social media to reach another segment of the target audience. Advertising in local media such as newspapers, radio stations, and even television is also highly effective.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter.

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