Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media
Ignite Social Media
APRIL 2, 2019
Age: Available with most social buying platforms this is a key differentiator of a segment. Retail: Create an audience bases on other retailers they like that are both online and/or offline. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc.
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