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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. This means extending the TV ad’s story into a social media conversation. ” Click To Tweet.

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Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

All of these should ring a bell if have experience with the power of marketing segmentation tools. Segmentation tools used a plethora of data to determine which segment of the population contains your best customers and subsequently how to reach them from a marketing perspective. These are the heavier hitters. Here’s a snapshot.

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Social Selling Works But Not How You Think

Convince & Convert

Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. ” Click image to tweet Under what circumstances would you actually use social media to buy a car?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Automotive mechanics are responsible for the technical maintenance of vehicles to keep them in perfect working condition. In addition, create profiles on social media to reach another segment of the target audience. Advertising in local media such as newspapers, radio stations, and even television is also highly effective.