influence 
The Realtime Report
FEBRUARY 1, 2017
Automotive Brands Stay Ahead of The Super Bowl Advertising Game. To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. In fact, the percentage of high influencer followers (consumers with more than 1,000 followers) for these brands increased 14.8
Audiense
OCTOBER 11, 2017
We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.
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Audiense
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers.
Twist Image
NOVEMBER 17, 2010
And buy it. We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands. Take an industry you hate (airlines, mobile carriers, automotive, you name it) and you'll note that these industries are not made up of evildoers. Lots of it. Over and over. blade runner.
Social Media Marketing
APRIL 3, 2013
Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Trends in consumer marketing are showing that consumers want less advertising and more interaction. More on content marketing: Writing sucks, and it’s hard.
Webbiquity SMM
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.
Convince & Convert
APRIL 11, 2016
Remember, people buy when they are in pain and have money to solve it. The webinar, titled Conquest Case Study: How Performance Toyota Increased new Vehicle Gross Profits and Sales , addressed a real pain point for automobile dealers; it attracted about 600 influencers and decision makers!
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