Social Media Strategery
JANUARY 20, 2014
Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.
Social Media Strategery
APRIL 30, 2011
There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. Social Media has forever changed the way the world communicates. Behavior Change is Slow.
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Social Media Strategery
OCTOBER 27, 2009
Nothing’s worse than thinking that you’re going to have a lunch with someone you met on Twitter and they lug in a PowerPoint presentation and start running their capabilities briefings. Don’t promise your client thousands of Twitter followers in two weeks. BE authentic – Just be a human being, please?
Social Media Strategery
APRIL 23, 2012
" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" A corporate voice that sounds authentically human instead of stiff, hollow, and fake. People who will leap to your defense in the face of attacks and criticism.
Social Media Strategery
OCTOBER 8, 2009
Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. A recovery.gov for private enterprise?
Social Media Strategery
DECEMBER 22, 2008
I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media.
Social Media Strategery
NOVEMBER 13, 2009
One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. Just be you and be authentic. Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 Facebook firewall gov20 government government 2.0
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