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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span.

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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 148
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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 133
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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands. Whereas for TGR Creative, trends typically start as viral moments on TikTok.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. All Red Bull social media accounts are active and filled with engaging content. Instagram: 19.1 million Twitter: 1.9

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17 social media management tips for productivity and organization

Sprout Social

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.