Trending Sources

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Research from Media Dynamics, Inc. recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. Bud Light recognizes that, by tapping into humanity’s passion for sport, it can draw on these elemental feelings of love, support, and passion.

The Ridiculous State of Sports Social Media

Geoff Livingston

When Curt Schilling launched his epic blog 38 pitches depicting his view of baseball and the media , it seemed like a turning of the tide. The Fifth Estate had arisen in sports holding journalists accountable. 38 Pitches turned Schilling from a media goat into a newsmaker and source, and after retirement he has become an ESPN analyst. His Twitter rants are legendary.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Was it an effective use of social? Airbnb. Disney Pixar. Red Bull.

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How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. Snapchat rolled out Chat 2.0 Smile.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. The concept of partnering with bloggers and other active social media users is called “influencer marketing”.

The 5 Dangerous Realities of Social Media for Business

Convince & Convert

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. Social media is an ingredient, not an entree. alone.

The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]

Buffer Social

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences. Social Media Social Hour Podcast.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? The brand is mainly uploading pictures of extreme sports with their logo or name. The store uploads pictures of their products along with authentic, enthusiastic comments. Facebook Is Global, But Social Is Local. Redbull. The best part? Heineken. VisitCopenhagen. Hornslet Isenkram.

5 Powerful Tips to Increase Influence and Sales Online

Convince & Convert

Fast forward a few years, and I found myself running my own business, making millions of dollars in sales, living a dream lifestyle, and playing sports again. Keep Up with Social Media Platforms. No, you do not have to be on every social platform. Just pick a few that you really like , and use your authentic voice to share on these. Image via BigStockPhoto.com.

3 Ways Businesses Can Leverage Snapchat

Katie Lance

With 100M users and 400M snaps a day, Snapchat is quickly becoming a major player in the social media world ( source ). 18% of all US social media users use Snapchat. Today, I want to share 3 quick ways businesses can leverage Snapchat authentically to grow and engage their customer base. 1. Social media influencers can help spread brand awareness and reach.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media (and Beyond): Small Business.

3 Tips to Reach Generation Z on YouTube

Convince & Convert

The star’s quirky videos have earned more than one million views and aired across several high-traffic websites such as ESPN, CBS Sports, and MTV — not to mention prime placement in the second season of “Video Game High School.”. 3. Focus on authenticity and real engagement. The more effort and authenticity you put into your video promotions, the better your results.

Successful Social Pros Create Their Own Content

Convince & Convert

July was a big month for the  Social Pros Podcast. We also had strategists from  TaylorMade-adidas Golf  and SAP  (with a customer experience marketing bonus!), and let’s not forget our social legal expert from  Dell. . Whether working in sports, computers, or marketing, these Social Pros know the value of delivering good content on social media.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. Tweetable Moments Be human.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Social media use is a contact sport, not a spectator sport. When it comes to an agency or consultant social media service (versus social media services ) there is a new model emerging. Instead of the client sitting in the stands encouragng the agency to make that social media touchdown, the agency becomes the cheer leader and the coach. Role & Responsibilities of the New Social Media Agency/Consultant. call this aligning the social enterprise. with the continuous developments in social media.

Is Instagram Ruining Photography?

Geoff Livingston

Others feel the rise of Instagram pollutes traditional social network streams. Critics decry the mobile photo network because it filters most images with a vintage Poloroid look, the resulting widespread proliferation of Instaphotos across social networks , and/or the additional doctoring that occurs through a variety of apps like Snapseed and Camera+. What do you think?

11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook

Convince & Convert

Authenticity isn’t a vocabulary contest. Doing so further humanizes each man, adds to their auras of authenticity, and supports the maverick positioning each has adopted. “His social is 100% wrong in a lot of ways. This begat hundreds of other real estate projects, a foray into professional sports, and a dizzing array of licensing deals. Image via BigStock.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

While we are a brand, we are supposed to be friends with these people on social media. Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The Cabela’s aspires to “sell fun”, which translates directly into its social media strategy. Tweetable Moments Be human.

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. and sports 2.0. [.] contest.

How to Make the Most Out of Offline Success on Social, NCAA National Champion Style

Simply Measured

People love winners, on and off social. The University of Oklahoma Women’s Softball Team won the 2016 NCAA Women’s College World Series, and I’m going to tell you how it impacted OU social media and how we capitalized on that high traffic. Hopefully you’ll walk away with some ideas about how  your brand can turn an offline win into a social win, too. .

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Twenty Theses for Government 2.0, Cluetrain Style Sun, Feb 15, 2009 Best Of , Government 2.0 I’ve fulfilled one of my social media resolutions for 2009 , and have recently re-read the Cluetrain Manifesto.  As I mentioned in that post, I always feel so much better about the work that I do when I look at it through the lens of the 95 theses laid out in Cluetrain.  Why is social media desirable?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Social Networking:  Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).  Andres is a social media expert.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Andres is a social media expert.

The Chicago Tribune Pays Tribute to Boston Marathon Tragedy

Convince & Convert

As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. While many companies posted heartfelt responses on their social media sites, one of the most surprising came from an unlikely source – The Chicago Tribune. Many people now turn to social media sites for news and information.

What Groucho Marx Taught Me About Community

Spin Sucks

Jack has been writing for print and web publications for more than 20 years, covering a wide range of topics including: Business, technology, parenting, politics, education, sports, and religion. When my clients ask me to sum up my social media philosophy I share the following two quotes: “ I hate quotations. Be authentic. Tell me what you know.” Ralph Waldo Emerson.

Point of View Marketing: How Taking a Stand Wins Raving Fans

Buffer Social

Increasingly, what we share on social media falls into this category, too.  Values are how we build our identities, what we trade on social networks, and why communicate with each other. . Whatever you choose, make sure it’s authentic to you. Putting your most authentic face forward can win you advocates for life. 4. Sport England’s This Girl Can.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Social media loves a good hashtag #selfie or #TBT. Curate Your Feed.

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Social Media is Scary – How to Address Senior Executives | Social.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 This is the second ( the first one addressed the junior employee ) of four blog posts tackling each of the demographics that I brought up in the original posts one by one and illustrate how I handle the “social media is scary” line.  social media being scary? 

How to BE a Government Consultant and Use Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As such, I’ve also seen a small increase in the number of people who are only interested in hawking their wares because social media is the current buzzword and who will move on to the next buzzword as soon as social media loses its luster. 

HOW TO: Properly Use Badges to Engage Customers

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 30 How Are People Using Twitter? Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences.

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Why does Facebook hate us?

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Why does Facebook hate us? by Justin on May 20, 2010 Facebook just announced another major change yesterday:  limiting landing tabs to “authenticated pages&#.  Media. That landing tab acted as an introduction to the Facebook user. Marketing.

How to Pitch Brands When You Have Low Traffic

ProBlogger

It’s important to understand that audience size is a carryover from traditional advertising and media buying – the more eyeballs the better! Share their content with your audience on social media. smaller, well matched influencer may have more men aged 21-35 living in Sydney who love boating, than a larger sports influencer with a predominantly international audience.

Social Media Isn't Always the Answer

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Let me explain. I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&#   I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.  You see, social media isn’t about the technology – it’s about what the technology enables. 

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Best Advice Has No Shelf Life April 13th, 2010 |Written By: Jay Baer | View Comments Tweet Who Influenced You? Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months. Talk about an ad that’s chock full of truth and authenticity.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. The role of the Project Mana.