Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company.

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Mindjumpers

SEPTEMBER 14, 2012

Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration when working with community management for brands who want to create business value through social media. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands.

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Mindjumpers

APRIL 19, 2013

That is why we at Mindjumpers focus so much on local community management and hereby enabling creation of authentic and relevant content for larger brands that desire community management on a global scale but activated locally in an authentic way. How to Reach Social Success with Contextual Marketing.

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Mindjumpers

SEPTEMBER 6, 2013

The store uploads pictures of their products along with authentic, enthusiastic comments. Facebook Is Global, But Social Is Local. Best Practise Cases Brands Contest Instagram Social Media Visual content bestpractice Branding Heineken howtoinstagram redbull visitcopenhagen' How does your brand use Instagram? .

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Mindjumpers

NOVEMBER 11, 2011

The situation is authentic, stepping away from traditional commercial. But this video portrays the daily act of courage and is authentic in the sense that it emphasizes the real-life and spontaneous reactions to the situation. How Altoid Used Social Media to Change Customer Perception.

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Mindjumpers

AUGUST 12, 2010

3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. When talking about authentication, it is crucial to show that you are not involved in spamming. – in both the subject line and the content of your email.

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Mindjumpers

NOVEMBER 26, 2012

Throughout most social media networks, content is king. To do this, we believe that only Community Managers who are grown up and based in the local markets can create content with true authenticity and with the right context. Key Points for Local Market Activation on Social Media for International Brands.

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Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Things move fast in social media. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

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Mindjumpers

DECEMBER 9, 2010

They wouldn’t get 5 million new fans a week though, if it wasn’t for their great use of social media and understanding of its human aspects. Instead of Disney doing their own promoting of how wonderful their parks are, they get their community to do the promotion for them – which of course gives a more authentic feeling.

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Mindjumpers

JANUARY 10, 2013

But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations.

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Mindjumpers

FEBRUARY 17, 2011

A blogger is in control of his or her own blog, which is what makes blogs an authentic and credible source of information. Therefore transparency is crucial as it is the case with social media in general. Most bloggers use social media like Facebook or Twitter to promote their blog and share content. -

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Mindjumpers

JULY 7, 2010

Well, except for a polished beer commercial that plays on the concept, but without authenticity. After a few minutes of browsing on YouTube I found other “bottle-bands”, but no real creative commercial use of the concept. The concept of The Bottle Boys is playful, talented and fun – some pretty nice things to be associated with.

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Mindjumpers

SEPTEMBER 30, 2010

The viral spread from consumer to consumer that can be created on Facebook is a more authentic way to spread awareness than the brand always pushing the product themselves. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at.

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Mindjumpers

MAY 3, 2011

This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. Build a strategy that is social by design. Create an authentic brand voice. Make it interactive. Nurture your relationships. Keep learning.

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Mindjumpers

JUNE 13, 2012

For a global brand to create or increase the monetizing value through a presence on Facebook, the only way is to leverage local community management, connecting and engaging with your local consumers/customers in a way that is authentic from a local market point of view.

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Mindjumpers

DECEMBER 12, 2014

And do you take local context into consideration when creating Social Media content for your global brand? Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. Similar Posts: How to structure glocal communication on Social Media.

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Mindjumpers

SEPTEMBER 15, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How Users Engage With Advertising on Facebook The New Twitter » The (R)evolution of Social Media Bloggers Posted by Tehneyat Waseem Sep 15th, 2010 Tweet The greatest thing about online media is that it is out of control.

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Mindjumpers

OCTOBER 18, 2012

For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. In a previous post , we have also elaborated on how executing local market activation is a vital part of an international brands social media success.

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Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. That’s the only way the brand remains authentic and provides its audience with clear intangibles to identify with. Without any connection to your brand.

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Mindjumpers

APRIL 5, 2013

To do this, we believe that only Community Managers who grew up and are still based in a certain country can create content with true authenticity and with the right context. Local Community Managers can monitor across social media channels for user-generated content with high relevance to amplify through the local brand channel.

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Mindjumpers

NOVEMBER 23, 2011

Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

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Mindjumpers

JANUARY 21, 2015

Nowadays, almost everyone agrees that on most Social Media networks content is king. To truly master relevancy, we believe that only Community Managers who have grown up and are based in the local markets can create content with real authenticity and within the right context. Trends in 2015: Ready for The Next Big Thing?

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Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. Most of all, it’s a matter of trust.

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Mindjumpers

OCTOBER 28, 2010

Tags: Social Media Tech Development 23 23video Gus Murray video platform video sharing video site visual sharing Youtube.

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Mindjumpers

MARCH 4, 2011

Tweet The international Social Media Award Show – The Bees Awards – is every week sharing some great social media marketing cases in their Newsletter. The agency did a great job integrating the offline event with peoples online social network. It conveys an authenticity that the brand itself has hard to achieve.

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Mindjumpers

JULY 25, 2011

Tweet While designing a social media strategy, it is always advisable to look at the pros, cons, expertise and target market of each social media platform, keeping in mind your field of business. In our earlier blog post , we wrote about how to select the best social media platform to reach out to your customers.

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Mindjumpers

MAY 23, 2011

And people love to hear it and relate to it better and find it more authentic. One of the immediate benefits of Customers as brand ambassadors is, that your fan base increases exponentially, by giving you an access to your customer’s connections and network. Secondly, customer’s voice is not marketing, it is an experience.

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Mindjumpers

FEBRUARY 14, 2013

However, in the world of social media, 14 th of February is not only about candy, chocolate and flowers. Videos that include human element are a great way to present yourself as more open and authentic than, for example, your competitors. How to Meet Your Consumers’ Social Media Expectations.

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Mindjumpers

MARCH 7, 2013

The recent emergence of Facebook’s “Nearby” feature and the new structure of Global Pages proves that Facebook tries to make more brands consider adapting their social media strategies’ focus from a global to a local markets perspective. Localization is pointed out to be one of the biggest trends in 2013. Performance measurement.

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Mindjumpers

NOVEMBER 30, 2012

Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that carry the tone of voice in the copy (and the brand identity, obviously), will most likely attract the attention and interaction you’re looking for.

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Mindjumpers

JANUARY 15, 2013

The recent emergence of Facebook’s “Nearby” feature and the new structure of Global Pages , prove that Facebook tries to make more brands consider adapting their social media strategies’ focus from a global to a local markets perspective. Localization is pointed out to be one of the big trends in 2013.

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Mindjumpers

MARCH 21, 2013

Activating them by adding social currency. In finding the right power middle, you have to ensure the authenticity. 3 Ways To Great Social Content. The infographic shows how to target these untapped influencers in three steps: Finding the right power middle influencer. Reaching out to influencers.

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