Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2010

Before this post got accidentally erased, I was waxing poetic about we really need to do to get past the current defaults of social media. You see, in the last ohhh… 3-5 years much has been written about these defaults of social media and more has been said, but you probably know them better as: Transparency.

Social Media 148

Social Media Authentication Education 148

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

Social Media 221

Social Media Consultant MySpace Proposal 221

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He is transparent, authentic, and he shares content and advice liberally when he can. He loves what social media can do and is a champion of it.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Be authentic. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. It takes time.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 29, 2010

When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. How social media connected us or would connect us, in ways that we never dreamed of. Facebook’s High Pressure Tactics: Opt-in or Else. So where’s our head at?

Privacy 173

Privacy Social Networking Policies Authentication 173