Dave Fleet

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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

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Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. What impact did these social media indicators have on brand awareness, preference, and sales?

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