Buzz Marketing for Technology

OCTOBER 12, 2011

Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. The next generation of retail is a blended in-store experience enhanced by digital technologies. Are you working to get in sync with your consumers?

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

NOVEMBER 1, 2013

That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.

Conversation 255

Conversation Loyalty Mobile Retail 255