Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

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Instagram Tools Strategy Hashtag 113

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. The combination of these two developments has resulted in what is know as “authentic advocacy.” Guest Post by Brooklin Nash.

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Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

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Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

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Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload. Create an authentic brand experience for your audience. Social media is ever-changing, so your content and strategy will evolve throughout the year too.

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Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same. Take a look at his headline: 2.

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Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy.

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agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. The good news is, you can still wade through this by using some simple strategies. Refine Your Posts. Leverage Influencers. Image via Facebook.

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Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

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Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes.

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The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. By Kirsten Herhold.

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Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? These organic endorsements act as customer testimonials. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb. So, it’s clear that the brand’s social media strategy is working phenomenally.

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Communities Social Media Strategy UGC 59

Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

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Pam Moore

JUNE 12, 2019

However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans. How to develop a Twitter strategy and plan. Give us a shout and let's get a custom workshop scheduled for your organization. Episode Highlights.

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Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. Here’s exactly how to do it.

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Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? One example of a brand using this strategy is Instant Pot. The answer is Facebook marketing.

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Buffer Social

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

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Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Authentic and objective reviews are powerful ways to attract top talent.” What does the future look like for the organization? It’s a win-win.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality).

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Pam Moore

MAY 30, 2018

This is a special live training event packed with actionable tips and strategies you can implement immediately. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . The answer to “Do You Need a Personal Brand?”

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Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Let’s take a closer look at Stanley’s social media strategy. The main features of Stanley’s marketing strategy Stanley has historically made outdoor, adventure, work, and camping items, particularly its vacuum flasks.

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Influencer Social Media Strategy Marketing 59

Convince & Convert

JULY 29, 2015

Every organization and any business of any size (including entrepreneurs!) Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Story Strategy and Stories Every Business (Regardless of Size) Must Tell. must tell a variety of stories.

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Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. Love going Behind the Post?

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Ignite Social Media

JULY 6, 2023

Develop a Well-Defined Strategy: Like any branding initiative, personal branding requires a well-thought-out strategy. Embrace Authenticity: Authenticity is the cornerstone of personal branding. It’s essential to understand that your personal brand and your business brand are intertwined.

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Social Media Strategies Summit

APRIL 21, 2023

Read on for expert insights from: Saad Khan , Brand Social Lead, Shopify Eric Aaberg , Head of Social Strategy, TGR Creative Brittany Cabriales , Head of Social Media, GoFundMe Dylan Doyle , Assistant Director, Social Media, EY Canada What Is a Trend, Anyway? Consumers crave authenticity.

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Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. photo posts.

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Instagram Strategy HootSuite Hashtag 110

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years.

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Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Please briefly describe the structure of your team.

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Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy.

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Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start. Show, don’t tell.

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

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Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

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Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. It is not about control.

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Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.

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