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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. Many organizations are getting creative to adjust to new social norms.

Sports 52
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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96
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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Source Authentic, Community-driven Posts. And it’s working.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building.

Brands 144
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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. Source: Social Media Today.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

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9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. It helps to convey authenticity (another critical brand attribute). Many YouTube users engage with videos on their mobile devices while watching the same content on TV. 360-degree video.

YouTube 139