Your Brand Screwed-Up On Social Media, Now What?
Almost Savvy
OCTOBER 4, 2012
Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. KitchenAid’s authentic response within minutes of the original tweet seems to have changed the story significantly. It is here that KitchenAid, specifically Cynthia Soledad , gave us a lesson in how to address a rapidly spinning out-of-control problem.
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