Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 95

Fashion Influencer Ensembli Instagram 95

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. Think Beyond Social Media.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 104

Engagement Tips Loyalty Metrics 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. But for the most part, it’s old data.

Team 133

Team Social Media Management Skills Trends 133

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too. Audit your industry at large.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

Social Media 56

Social Media Tools UGC Curation 56

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Hone in on the metrics that matter most.

Campaign 85

Campaign Report Social Media How To 85

Pixlee

AUGUST 12, 2020

But is influencer fraud as big of an issue in 2020? As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. In recent years, reports of purchased followers, bot accounts, and various other transparency issues have been on the rise. Look Beyond Vanity Metrics.

Influencer 77

Influencer Authentication Metrics ROI 77

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Why Customer Engagement Metrics Matter.

Engagement 90

Engagement How To Loyalty Metrics 90

Keyhole.co

MARCH 30, 2023

Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. Click on the icons to choose your preferred social media platform.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks.

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

NOVEMBER 30, 2020

Our ability to connect authentically online has become more important than ever. In research published last month , we revealed the extent of global social media use. billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second.

HootSuite 119

HootSuite Instagram Metrics Template 119

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

Authentication 224

Authentication Brands Team Issues 224

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

Influencer 111

Influencer Campaign How To Marketing 111

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 135

Engagement Brands Review Influencer 135

Social Media Strategies Summit

JANUARY 28, 2021

Upon expanding the caption, readers will get the details about the issue and how to solve it. In the social media world, this translates to adding a strong call-to-action (CTA). Be Personal and Authentic. Use your captions to talk about real-world issues and the brand’s journey over time.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions. Diagnosing experience issues subjectively on your own can be a challenge. Sounds good, right? Hey, fair question.

Tips 126

Tips Sentiment Marketing Real Estate 126

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Hootsuite

FEBRUARY 16, 2022

This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Get the free template now!

Brands 95

Brands HootSuite Project Metrics 95

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Pixlee

SEPTEMBER 29, 2021

One issue that may arise during this process is finding the balance between instruction and creativity. You’ll undoubtedly want certain results from this campaign – you’ll be keeping a close eye on user engagement metrics , for one – but you still need the influencer’s content to be authentic. Secure Permission.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. 💡 To learn more about building community, check out What Does it Really Mean to Build a ‘Community’ on Social Media? And Why You Should).

YouTube 113

YouTube Tips Collaboration Trends 113

Diva Marketing Blog

APRIL 3, 2013

Me: So I told him the 7 Step Secret Sauce Recipe For Social Media Success. Focused Content Direction - Choose a topic that is big enough to give you some flexibity but narrow enough to carve out a niche that sets you apart in the cluttered social media space. Curated from Social Media Examiner - 29 Tools.

Social Media 102

Social Media Curation Vimeo Skills 102